Currently we are living in the era of social media. Our life is connected to the social network and all of its contents. When we use Facebook and Twitter, the feed is “killing us” with lots of unrelated contents than what we actually want to see. So we’ll end up visiting another network like YouTube or SoundCloud to find something more useful.
After we get bored on YouTube, naturally we’ll going back to Facebook or Twitter just find out that there is really nothing there. We need to break this cycle of disengagement and strengthen the cycle of continuous interest.
Another drawback is “unwanted advertising”. Lots of users are being anti-ads without even care to know about the product. Generally, people feel that ads are more intrusive today compared to two to three years ago, and more people feel that they’re being tracked as a result of retargeted ads.
A strong social engagement is the key to remain in constant contact with the audience.
Current is an incentivized, blockchain-enabled multimedia ecosystem that gives people the ability to play and streaming content from across networks (YouTube, Soundcloud, Spotify, Vimeo, etc) in one platform. Instead of bouncing back from one app to another, Current will give users more choice in how they play and pay for streaming content.
We don’t need to worry about unrelated contents anymore, since the platform combines behavioral data points surrounding the types, times, and topics played by each person across multiple networks to serve up better recommendations than any single network alone.
But the beauty of Current’s app is that the platform uniquely rewards a person’s time, money spent, and data shared during the media streaming experience. So each time a user streaming content from his favorite networks like: Spotify, YouTube, SoundCloud, they will get paid in CRNC token. This cryptocurrency token can be used on a broad range of products, services, and in-platform advertising.
Users will also get paid when they “watch” advertising contents. This way, people will think twice to “Skip The Ad” and instead they will try to open their mind and give seconds of their attention to watch the ad.
This is a revolutionary platform in the media landscape, where everybody counts! The users, the aggregators and the advertisers, all can benefit from a decentralized media platform.
Don’t blame the Media, blame the System. CURRENT is building a new ecosystem in the blockchain era.